By Stephanie Audette
“Are you a style blogger on the cusp of greatness?” That’s what luxury retailer Neiman Marcus tweeted to its followers, along with a link to the contest Facebook page.
Along with a few questions on personal style, the contest asks bloggers for a photo “portrait” that best reflects that look and the CUSP brand. Since Neiman Marcus first launched CUSP in 2006, the contemporary brand has six stand-alone stores to match its boutique vibe.
Yet another illustration of how companies are using social media as a promotion tool, the Blogger on the CUSP contest also takes advantage of the plethora of fashion blogs out there. Good luck to the panel of judges who will sort through all the entries, ultimately selecting five finalists.
The lucky five will each receive a $1,000 gift card and the chance to host an event for friends at a local CUSP or NM department store. Portraits of all five finalists will be posted online for voting. Did we mention the final winner gets another $2,500 gift card? Hello, new wardrobe.
Hurry and get your stylish entries in by October 11!