by Rebecca Omastiak
When you hear or read the word “Patagonia,” what do you think of? Maybe the wild and awe-inspiring South American territory? Or its namesake clothing line that boasts weather resistant attire and gear? Perhaps you’re new to the wilderness apparel world and “Patagonia” is about as familiar to you as reading a topographical map. If that’s the case, consider this your introduction.
And if apparel came instantly to mind, Patagonia’s newest addition of sun-protective clothing is right up your mountain face.
Patagonia claimed its success by developing sustainable production methods and durable items. The introspective company, founded by Yvon Chouinard, recycles materials and houses initiatives such as Common Threads, The Footprint Chronicles, and Our Common Waters to create an environmentally-conscious brand that extends beyond the clothing.
The company’s latest technology is UPF (Ultraviolet Protection Factor) designed clothing. With varying protection ratings, (15-50+) the clothing is constructed to decrease the skin’s exposure to harmful sun rays. And for Minnesotans who soak up as much sun as possible in the summer before winter hits, it’s nice to have options other than solely sunscreen to protect ourselves from UV rays.
With plenty of pockets and quick-dry fabrics, the UPF line stays true to Patagonia’s excursion roots. The line leaves no inch of bare skin unaccounted for: T-shirts, shorts, pants, pullovers, and hats protect the entire family on outdoor adventures.
Outdoor warriors can find the UPF line at the St. Paul Patagonia store, at 1648 Grand Ave., St. Paul, 651-698-1703, patagonia.com
(Featured image: Women’s Solimar Shorts in Silt ($69), from Patagonia)