In the latest merry-go-round that has come to define the collaborations of mass retailers and indie designers, Urban Outfitters teams up with Los Angeles-based Geren Lockhart of Geren Ford. Although pieces of her collection currently retail at tony NYC fashion emporiums Barneys, Bendel, and Bergdorf for $200–$550, her Hawks collection of vintage-inspired looks will go for a fraction of that price ($48–$128) at Urban Outfitters.
Lockhart’s feminine, bohemian, and eclectic aesthetic should appeal to Urban Outfitters’s most loyal customers, but the hints of nautical and menswear in the collection is completely on-trend. Although for a few years I have felt that I can no longer pull off some of UO’s more eclectic, hipster fashions (actually, I have never been able to pull off anything hipster), I still love the retailer for housewares, great layering pieces, accessories, and inspiration.
Hawks by Geren Ford sailor dress ($118)
Hawks by Geren Ford silk round neck tunic ($88)
After Geren Ford (which is in stores and online now), UO will follow up with Rapscallion by Samantha Pleet (set to hit late summer). Pleet is known for romantic dresses and flirty rompers with edgy detailing, another aesthetic that should fit in with the crowd that wants to look cool and hip but not like they’re trying to look cool and hip. After Pleet, we hear that collaborations are currently being planned with Charlotte Ronson, Steven Alan, and Corpus.