A new limited edition Viva Glam is on MAC counters starting this month. Start your engines!

In case you don’t know about MAC’s Viva Glam collection, it’s a series of quasi-neutral lipsticks and lipglasses—and 100 percent of the proceeds go to the MAC AIDS Fund, which began in 1994 and supports men, women, and children living with HIV and AIDS. The money from the purchase of this lipglass in particular goes directly to the MAC AIDS Fund’s Global Youth Prevention Initiative, which funnels funds to organizations that address the growing AIDS crisis in young people.

A couple things I didn't know: MAC AIDS Fund is the largest corporate non-pharmaceutical donor in the arena. There are four key areas the Fund tries to raise awareness for: prevention, the link between poverty and AIDS, access to care, and adherence to medication and treatment. So far, $100 million has been donated from the MAC AIDS Fund through the sales of Viva Glam alone.

Following on the heels of beauties and spokespeople Eve and Dita Von Teese, Fergie is the latest spokesperson for a limited edition Viva Glam IV lipglass. I have to say—I love it. I have not loved all versions of Viva Glam in the past, but this is extremely wearable. A very feminine, pretty pink without being too pink, it has the same great staying power and smooth texture as MAC’s other lipglasses. (MAC describes it as a soft pink-tinged mauve frost.) It’d look great over the Viva Glam lipstick this year, which is a pearly, terracotta-plum mix—not to mention over any dark lipstick you want to transition into spring. Or alone, with a pretty, pale pink face. (Don’t forget lots and lots of mascara.) 

$14. Available at MAC boutiques and counters.