Here’s a little sneak preview: Aveda is launching a new line of lipstick in March (just two weeks from now!). It's called Nourish-Mint—and for good reason: It’s extremely moisturizing. It feels like putting on lip balm, but it has color! The line comes in two formulas: sheer mineral and smoothing. According to Aveda, after eight weeks of continuous use, 55 percent of their testers found an increase in lip volume with the sheer mineral lip color, and a whopping 75 percent saw an increase with the smoothing formula. Aveda says it increases visible lip volume by 12 percent after eight weeks and increases moisturization by 26 percent.

I didn’t notice an increase in volume, necessarily, but I might not have used it enough (yet). What I did notice was how soft and moisturized my lips felt, and the colors are really great. No flakes or bleeding or feathering. (Thank cupuacu butter, jojoba oil, raspberry wax, sweet almond oil, pomegranate seed oil, and soy and coconut proteins for all that.) There is also a clear one, perfect for everyday use. My favorite shade was the passion flower, a deep, saturated berry, which comes in the smoothing formula. It is the most moisturizing lipstick I have ever used. It would be a great transition for ladies who want to follow the trend of moving from gloss to a true lipstick without feeling cakey, thick, or overdone. For instance, the colors below look dark on the stick but come off with just the right amount of sheer color on the lip.

The scent is a major bonus. Semi-sweet and nicely tingly, it’s made with organic essential oils: spearmint, vanilla, star anise, cinnamon, and peppermint. The second bonus is Aveda’s Earth-friendly approach. The 88 percent recycled tubes come with just a small plastic cover. For $4, purchase a refillable lip color case for a stronger, reusable lip container. It saves materials as you just slide each lipstick into the case (it saves 33 percent of packaging). The case is also made of 96 percent post-consumer recycled resin. For those of you that love a lip brush, you’ll find Aveda’s Envirometal casing, which is 25 percent post-consumer recycled aluminum, and the brush is composed of cruelty-free taklon bristles.

Find the smoothing lip color in twenty-one shades, the sheers in seven. And yep, this is for the permanent collection! Find them at Aveda salons around the Twin Cities (including Juut).