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I’m not sure when little girls started wearing $72 workout pants—probably shortly after their moms adopted a uniform of $98 yoga pants. Anyway, there’s now a destination for upscale activewear for girls, and of course it is brought to us by the company that made…
They must be giving away Kickbooty pants, I figured, when I saw the crowd at Athleta‘s new Mall of America store at 6 p.m. on Monday night. But no—no free pants, no discounts even. Just caprese skewers, plastic cups of wine, and enthusiasm for the Gap Inc.-owned athletic brand drove…
Turns out, women do occasionally want to wear something other than yoga pants. Wayzata boutique Maha! started out as “studio to street,” offering upscale workout clothes–stylish enough to wear while running errands after the gym. But it’s tough to compete with Lululemon. That’s reality. The good news is, there are so…
Lululemon Athletica opens its first St. Paul store Friday, Oct. 21 at Grand and Victoria. The fast growing Canadian company also has stores at West End in St. Louis Park and Mall of America. Lulu has already named its St. Paul “ambassadors;” they are six local fitness instructors, including Amelia Ruth (pictured) of CorePower Yoga. At lululemon,…
Fitness over food! There’s been much speculation about what would take the place of Ann Taylor Loft at the coveted southwest corner of 50th & France. Several local boutiques looked at the space, but couldn’t afford it, and there was some talk about a restaurant. I’m happy to report that upscale fitness brand Athleta is…
The Mall of America is a lot of things – biggest shopping center in the nation, one of the busiest tourist destinations in the country, home of the SpongeBob roller coaster – but a place of Zen, it is not. Or at least it wasn’t. Powerhouse yoga retailer Lululemon opens at MOA on Friday,…
Betsey Johnson finally opened today at Mall of America (thanks for the pics, ED!) and soon she'll have some new friends. Francesca's opens Saturday. And coming soon: American Eagle's new kids concept, 77Kids(especially cool for boys – I've been shopping it online). Two others MOA can't claim as…
Caught up today with the developer of The Shops at West End who has been working against odds to lease the new outdoor center at Highway 100 and 394 in St. Louis Park that broke ground just before the economy crashed. It's taken considerably longer than expected, but that's partly because they are sticking to their original upscale concept, targeting fashionable, urban women 20-55…
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