Turns out, men will go shopping on Super Bowl Sunday. In St. Paul. Even Governor Mark Dayton was there. He bought a Faribault Woolen Mill Co. blanket.
NorthernGRADE, the menswear pop up market that has become an emblem of the hipster heritage brand movement, set up shop at the James J. Hill Reference Library for the first time. More than 1,000 people arrived within the first couple hours of opening, and the crowd showed no signs of letting up as game time approached.
Some men care more about Red Wing boots than running backs in cleats. Most of them seem to have beards.
The soaring book stacks and marble columns provided a fresh backdrop for the USA-Made mix of leather goods, raw denim, ties, vintage Polaroid cameras, and bicycles. Menswear continues to be the focus, but with plenty of leather bags, canvas totes, and wool blankets for the ladies.
NorthernGRADE Producer Katherine McMillan of Pierrepont Hicks has a gift for great timing. Following three strong years of pop-ups at Architectural Antiques in Minneapolis, she knew it was time to move—that’s the whole idea of a pop up, after all. NorthernGRADE will be popping up beyond the Twin Cities this year: Los Angeles, San Francisco, Nashville, Washington D.C., and Dallas are all on the calendar. In each city, NorthernGRADE will tailor its mix to include local and regional brands.