Location. It’s the thing that keeps retailers up at night. Well, one of many, but if we presume that someone opening a store has clearly defined the concept and point of view, then where to put said store becomes critical to its success. Sure, there are times when a store is so good, the wrong location doesn’t stop people from coming. But it’s tough enough to get people in the door—let alone, coming back, so the right location is vital.

Introducing The Foundry Home Goods. The North Loop location is so right, it’s almost impossible to believe the store wasn’t there just a few weeks ago. Of course, it was there—in the mind’s eye of owner Anna Hillegass, who long dreamed of creating a retail space in the warehouse her father has owned (and used to run a business out of) for more than 30 years.

Dream, realized. The Foundry’s elegance is in its simplicity. Simple shapes, everyday objects—wood brushes and glass carafes—all executed beautifully, and perfectly at home in the renovated space with exposed brick and original wood. It even smells woodsy. This is exactly the kind of carefully curated lifestyle store that the North Loop is fast becoming known for, with neighbors like Arrow, Askov Finlayson and martinpatrick3. Right location, and with all the momentum in this neighborhood, the right time. 125 N. First St., Mpls., 612-209-2121