The question is not whether to shop tonight on Fashion’s Night Out, but how to hit downtown Minneapolis, Rosedale Center, Galleria and a bunch of local boutiques in the span of three hours. I believe it can be done, with some careful planning.
There was talk last year that Fashion’s Night Out might die—it’s gotten so big, so commercial, so celebrity driven in New York, where it all started, that the events can become a hindrance to shopping rather than an incentive as originally intended. But FNO will go on, in New York, and 500 other cities in 19 countries. At a time when retailers struggle to draw people away from their computers and in to stores, Fashion’s Night Out celebrates the experience of shopping.
In the Twin Cities, more and more retailers get involved each year. I’m kicking off the night by co-hosting a fall trends fashion show at Neiman Marcus. The department store is also hosting MNfashion pop up shops for local designers including Christopher Straub and Emma Berg. Other downtown Minneapolis events include a fashion show at Macy’s, a fall preview at Off Fifth, a Wolverine Boot event at Len Druskin Man and the grand opening of LD Blues, Len Druskin’s new casual women’s store in Gaviidae. Parking at Gaviidae is free with a voucher from any participating store (no purchase necessary).
Galleria was one of the first to throw a Fashion’s Night Out party in town, and this year the tradition continues with a DJ, informal modeling, trunk shows and parties at several stores including StyledLife, Arafina, Pumpz & Company and Scheherazade.
Other great events worth checking out: fashion shows at Rosedale Center and Corset Boutique‘s new Edina location. Plus pampering, shopping and more at June, Il Vostro and others. Get all the chic details here. And then go plan your outfit.