Minneapolis-based Hollywood Fashion Secrets is adding a new (styling) weapon to its ever expanding arsenal. The original double-sided Hollywood Fashion Tape that launched a pink empire of fabulousness now comes in a gun. Well, it’s really more of a tape dispenser. But that’s not as fun for marketing purposes, and more power to them, marketing and packaging are big factors in the success of these wish-I-had-thought-of-that tools.
Hard to believe we’ve survived this long with fashion tape that comes only in strips. The refillable gun makes it possible to peel off the perfect sized piece for any apparel malfunction.
Hollywood Fashion Secrets’ first stick up with the new gun will happen in September at New York Fashion Week. Look for it in stores and online Oct. 1.
Up next: a new line of grooming tools for men. More on that tomorrow!