Nicole Richie for Impulse at Macy's. Skirt and blouse, $59 each.

Nicole Richie for Impulse at Macy's. Top, $59; Legging, $69.

Nicole Richie for Macy’s Impulse department drops Sept. 12. It’s exactly what the department store is going for right now: young and affordable with celeb appeal. Come to think of it, isn’t everyone?

The collection looks a lot like the personal wardrobe of Richie, the former hot mess who recast herself as a cool mom and connoisseur of boho chic. From long skirts to flowing tops, most pieces are priced around $59. The collection will be available in 100 Macy’s stores including downtown Minneapolis and Southdale, as well as online.