Aisle File

New Website Makes Groom’s Role Even Easier

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by Kevin Mahoney

After the initial storm of courage it takes to get down on one knee, the role of husband-to-be is getting easier and easier.

JoS. A. Bank Clothiers has made the life of a groom simpler than ever with its new Tuxedo Rental website. Men can now assemble and order their perfect tuxedo from the comfort of their very own man cave.

Although the importance of the groom’s wardrobe may dwarf in comparison with the bride’s, a man still wants to look his sharpest when he says those big two words. On the site, brides and grooms can browse a collection of more than 40 tuxedo styles, 340 tie styles, and 165 vest styles. This could entail creating an entirely custom outfit or choosing from the many stylized packages.

While the bride may have been planning for this day since she could walk, the groom and his groomsmen may be more inclined to procrastinate. Online tux rental simplifies and condenses the process to help men choose their look quickly and smoothly. The site even provides the couple with correct tux etiquette and a glossary of tuxedo terms.

The website also allows brides and grooms to monitor the status of orders, or keep in touch with their wedding party through e-mails and text messaging. No more stressing out about a groomsmen showing up in a tux that hangs off him like pajamas or in no tux at all. The site will update the couple on who has been measured and when the tuxedos have arrived in the store.

Couples can also schedule events with their wedding party and the information will flow directly to stores, where associates can access events and confirm orders. Events can also be created for proms, quinceaneras, and other social events that may require tuxedos.